Presley Aronson is Taking "Love For The Win" This Holiday Season

The holiday season is one full of cheer, gratitude and giving back, and this year Presley Aronson is embracing that spirit in full force with a new campaign inspired by his uplifting single, “Love For The Win.”

Aronson has kicked off a 12 Days of Christmas countdown, using each day leading up to Christmas to give back to the community in a different way, mirroring the central message of his song, which champions compassion, kindness and choosing love above all else.

Released earlier this year, “Love For The Win” delivers feel-good optimism fit for any season, but it especially resonates during the colder months, when people often need an extra boost and the spirit of generosity fills the air. Aronson’s lyrics encourage listeners to “let it in, give a life, be a friend,” reinforcing the notion that choosing love can change lives.

As many gather with family, exchange gifts and enjoy the warmth of the holidays, Aronson hopes to shine a light on those who may be without support, stability or shelter this time of year. His message serves as a reminder to extend compassion to those in need and to lead with empathy.

More than just a bright, upbeat pop anthem, “Love For The Win” has become a movement that Aronson is amplifying through his holiday give-back initiative.

With the season of giving in full swing, Aronson encourages fans to ask themselves the question: How will you give back this holiday season? How will you take love for the win?

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